Thursday, 28 January 2010

Mass media - Ideaology

Contemporary politics
Marx Theory

Dessussion about of contempoary political situation Brian or the west
Analysis of mass media and analysis of Marx theory
Its idelogicle dipiction of men and women. The gendering of the roles of men and women that in lots of ways we get coded through the media.
Aim - to get a critical definition of idelogy, mass culture, popular culture.
We are created to a curtain extent, we are made as subjects by the idelogy of the mass media.
One could have an idelogy, and that can mean a system of belief, but marx theory - not only a system of ideas, but a system of ideas that are presented to disuss the real nature of things. the real social imbalance of society. Ideology is asystem of faulse ideas that cover up race or social devisions, blinds us from the real state of the world.
Faulse conciousness.

"IT HAS TO REPRESENT ITS INTREST AS A COMMON INTREST OF MEMBERS OF SOCIETY, TO GIVE ITS IDEAS OF ONE VIEW VERSALITY, AND REPRESENT THE, AS THE ONLY RASSION WE UNVERSALLY VALID ONCE".

System that produces competitiveness, atomization and the ideology that the myth, that is you are hardworking and if you try your best you will get on in society, capitalism claims to be meritocratic and get what they deserve. But we all know this is Bull....

How society in culture determins human behaviour marx argues that there are too many stratas to society there is BASE and SUPER CULTURE.
It is any given time society forces inproduction what things it can make for money, profit and what technologys it has, the amount of workers it has, skills that society has and in the base there also existing relations that goven peoples lies and actions. such as
Employer - Employee

We as designers exists in this superstructure but marx would argue even though we are making somethings thats purly creative purely cultural, purly in the superstructure thats constanty informed by our place in the base, to our existance our relations of production, relation to my class and the upperclass.

The media is an ideological state apparatus. The media is about protecting and deseminating the ideas and interests of the ruling class.

Economic
Legal, political institutions also forms of understanding the world, ways of thinking, ways of seeing legally influenced by ideology's and ideology.

No comments:

Post a Comment